/* ==========================================================================
   Daniel Tonkopiy, Startup Mentor. Swiss direction, white ground.
   Two type families only: Archivo (variable, wide+800 for headings) and
   Instrument Serif (champion numbers). No frameworks, no gradients,
   no glassmorphism, no dark sections.
   ========================================================================== */

:root {
  --bg: #FFFFFF;
  --bg-alt: #FAFAFA;
  --ink: #000000;
  --body: #555555;
  --body-faint: #7A7A7A;
  --line: #E5E5E5;
  --line-strong: #000000;
  --accent: #E4002B;

  --font-display: 'Archivo', Arial, Helvetica, sans-serif;
  --font-serif: 'Instrument Serif', Georgia, 'Times New Roman', serif;

  --max-width: 1280px;
  --gap: 24px;
}

/* Reset ------------------------------------------------------------------ */

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--body);
  font-family: var(--font-display);
  font-weight: 400;
  font-variation-settings: 'wdth' 100, 'wght' 400;
  font-size: 17px;
  line-height: 1.6;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }

a { color: var(--ink); }
a:hover { color: var(--accent); }

h1, h2, h3 {
  font-family: var(--font-display);
  font-weight: 800;
  font-variation-settings: 'wdth' 125, 'wght' 800;
  letter-spacing: -0.03em;
  line-height: 1.05;
  margin: 0 0 0.5em;
  color: var(--ink);
}

h1 { font-size: clamp(2.2rem, 5.2vw, 3.8rem); }
h2 { font-size: clamp(1.7rem, 3.6vw, 2.5rem); }
h3 { font-size: 1.15rem; letter-spacing: -0.02em; }

p { margin: 0 0 1em; }

ul, ol { margin: 0; padding: 0; list-style: none; }

button { font: inherit; }

.wrap {
  max-width: var(--max-width);
  margin-inline: auto;
  padding-inline: clamp(1.25rem, 4vw, 3rem);
}

.kicker {
  font-family: var(--font-display);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-size: 11px;
  color: var(--accent);
  margin: 0 0 0.9em;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--accent);
  color: #fff;
  padding: 0.75em 1em;
  z-index: 1000;
}
.skip-link:focus {
  left: 1em;
  top: 1em;
}

/* Buttons ------------------------------------------------------------------ */

.btn {
  display: inline-block;
  text-decoration: none;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.95rem;
  padding: 0.85em 1.5em;
  border-radius: 0;
  border: 1px solid var(--accent);
  cursor: pointer;
  transition: background-color 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}

.btn-primary {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
}
.btn-primary:hover { background: var(--ink); border-color: var(--ink); color: #fff; }

.btn-lg { font-size: 1.05rem; padding: 1em 1.9em; }

.btn-ghost {
  background: transparent;
  color: var(--body);
  border-color: var(--line);
}
.btn-ghost:disabled {
  cursor: not-allowed;
  opacity: 0.55;
}

/* Header / nav -------------------------------------------------------------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--line);
}

.nav-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding-block: 1rem;
}

.brand {
  font-family: var(--font-display);
  font-weight: 800;
  font-variation-settings: 'wdth' 125, 'wght' 800;
  letter-spacing: -0.02em;
  font-size: 1.05rem;
  color: var(--ink);
  text-decoration: none;
  white-space: nowrap;
}

.site-nav {
  display: flex;
  gap: 1.5rem;
  overflow-x: auto;
  flex: 1;
  scrollbar-width: none;
}
.site-nav::-webkit-scrollbar { display: none; }

.site-nav a {
  font-family: var(--font-display);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--body);
  text-decoration: none;
  font-size: 0.78rem;
  white-space: nowrap;
}
.site-nav a:hover { color: var(--ink); }

.nav-cta { white-space: nowrap; font-size: 0.78rem; padding: 0.7em 1.2em; }

/* Section rhythm ------------------------------------------------------------------ */

section { padding-block: clamp(3rem, 7vw, 5.5rem); border-bottom: 1px solid var(--line); }
section.band-alt { background: var(--bg-alt); }
section:last-of-type { border-bottom: none; }

/* Hero ------------------------------------------------------------------ */

.hero-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: var(--gap);
  align-items: center;
}

.hero-copy { grid-column: 1 / 7; }

.hero-sub {
  color: var(--body);
  font-size: 1.15rem;
  max-width: 46ch;
}

.hero-cta { margin-top: 1.9rem; }

.hero-fineprint {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 0.82rem;
  color: var(--body-faint);
  margin-top: 0.8em;
}

.hero-photo { grid-column: 7 / 13; }

.hero-photo-placeholder {
  aspect-ratio: 4 / 5;
  border: 1px solid var(--line);
  background: var(--bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
}
.hero-photo-placeholder span {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--body-faint);
}

/* Proof bar (champion numbers: serif value + label + source chip + thumb) ---- */

.proof-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.proof-tile {
  background: var(--bg);
  border: none;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 1.75rem 1.5rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  align-items: flex-start;
  text-align: left;
  text-decoration: none;
  color: var(--ink);
  cursor: pointer;
  min-width: 0;
}
a.proof-tile:hover, button.proof-tile:hover { background: var(--bg-alt); }
.proof-tile-static { cursor: default; }

.proof-thumb {
  width: 96px;
  height: 96px;
  flex: 0 0 96px;
  border: 1px solid var(--line);
  background: var(--bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 6px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 9px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--body-faint);
}

.proof-body { display: flex; flex-direction: column; gap: 0.5rem; min-width: 0; width: 100%; }

.proof-number {
  font-family: var(--font-serif);
  font-weight: 400;
  font-size: clamp(1.5rem, 2.3vw, 2rem);
  line-height: 1;
  color: var(--ink);
  white-space: nowrap;
}

.proof-label {
  color: var(--body);
  font-size: 0.88rem;
}

.proof-chip {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  align-self: flex-start;
  margin-top: 0.15rem;
  max-width: 100%;
  min-width: 0;
  overflow: hidden;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.04em;
  border: 1px solid var(--ink);
  padding: 6px 10px;
  box-sizing: border-box;
  color: var(--ink);
  text-decoration: none;
}
.chip-text {
  overflow: hidden;
  text-overflow: ellipsis;
  white-space: nowrap;
  min-width: 0;
}
.proof-tile:hover .proof-chip { background: var(--ink); color: #fff; }
.proof-tile:hover .proof-chip .chip-arrow { color: #fff; }
.chip-arrow { flex: 0 0 auto; color: var(--accent); }

.proof-chips { display: flex; flex-direction: row; flex-wrap: wrap; gap: 0.4rem; margin-top: 0.15rem; max-width: 100%; }
.proof-chips .proof-chip { margin-top: 0; width: auto; max-width: 100%; }
.proof-chips .proof-chip:hover { background: var(--ink); color: #fff; }
.proof-chips .proof-chip:hover .chip-arrow { color: #fff; }

/* Press bar ------------------------------------------------------------------ */

.press-wall {
  padding-block: 0.5rem 1.5rem;
}

.press-logos {
  display: flex;
  flex-wrap: wrap;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.press-logos li {
  flex: 1 1 160px;
  background: var(--bg);
}

.press-logo-tile {
  display: flex;
  align-items: center;
  justify-content: center;
  height: 96px;
  padding: 1.25rem 1.5rem;
  border: 1px solid transparent;
  text-decoration: none;
}
.press-logo-tile:hover { border-color: var(--accent); }

.press-logo-tile img {
  max-width: 100%;
  max-height: 40px;
  width: auto;
  height: auto;
  filter: grayscale(1) opacity(0.55);
  transition: filter 0.2s ease;
}
.press-logo-tile:hover img { filter: grayscale(0) opacity(1); }

@media (prefers-reduced-motion: reduce) {
  .press-logo-tile img { transition: none; }
}

.press-note {
  font-family: var(--font-display);
  font-size: 0.85rem;
  color: var(--body-faint);
  margin: 0;
}

/* Media appearances strip: real horizontal scroll-snap ------------------- */

.media-strip-wrap { margin-top: 2.5rem; }

.media-strip-label {
  font-family: var(--font-display);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-size: 11px;
  color: var(--body-faint);
  margin-bottom: 1rem;
}

.media-strip-viewport {
  position: relative;
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.media-strip {
  display: flex;
  gap: 1.25rem;
  overflow-x: auto;
  scroll-snap-type: x proximity;
  padding-bottom: 0.75rem;
  -webkit-overflow-scrolling: touch;
  flex: 1;
  min-width: 0;
}

.media-arrow {
  flex: 0 0 auto;
  width: 2.5rem;
  height: 2.5rem;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--bg);
  border: 1px solid var(--ink);
  color: var(--ink);
  font-size: 1.1rem;
  line-height: 1;
  cursor: pointer;
  padding: 0;
  transition: background-color 0.15s ease, color 0.15s ease, opacity 0.15s ease;
}
.media-arrow:hover:not(:disabled) { background: var(--ink); color: #fff; }
.media-arrow:disabled {
  opacity: 0.3;
  cursor: default;
}

.media-card {
  flex: 0 0 260px;
  scroll-snap-align: start;
  border: 1px solid var(--line);
  text-decoration: none;
  color: var(--ink);
  display: flex;
  flex-direction: column;
}
.media-card:hover { border-color: var(--ink); }

.media-frame {
  aspect-ratio: 16 / 9;
  background: var(--bg-alt);
  border-bottom: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 0.75rem;
}
.media-frame span {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 9px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--body-faint);
}

.media-card-body { padding: 1rem 1.1rem 1.2rem; display: flex; flex-direction: column; gap: 0.4rem; flex: 1; }
.media-card-pub { font-family: var(--font-display); font-weight: 700; font-size: 0.85rem; }
.media-card-title { font-size: 0.82rem; color: var(--body); flex: 1; }
.media-card-chip { align-self: flex-start; font-family: var(--font-display); font-weight: 600; font-size: 10px; letter-spacing: 0.04em; text-transform: uppercase; color: var(--body-faint); margin-top: auto; }
.media-card:hover .media-card-chip { color: var(--accent); }

/* Pains ------------------------------------------------------------------ */

.pains-grid {
  margin-top: 2rem;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.pain-card {
  background: var(--bg);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 2rem;
}

.pain-card h3 { margin-bottom: 0.6em; }

.pain-problem { color: var(--ink); font-weight: 500; }

.pain-fix { color: var(--body); }

.pain-proof {
  font-size: 0.88rem;
  color: var(--body-faint);
  border-top: 1px solid var(--line);
  padding-top: 0.9rem;
  margin-top: 1.1rem;
  margin-bottom: 0;
}
.pain-proof a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--accent); text-underline-offset: 2px; }
.pain-proof a:hover { color: var(--accent); }

.section-cta { margin-top: 2.75rem; }

/* About ------------------------------------------------------------------ */

.about-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}

.about-copy p { color: var(--body); max-width: 64ch; }
.about-copy a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--accent); text-underline-offset: 2px; }
.about-copy a:hover { color: var(--accent); }

.stat-strip {
  margin-top: 2.25rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem 2.25rem;
}
.stat-strip li {
  font-size: 0.82rem;
  color: var(--body-faint);
}
.stat-strip strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 800;
  font-variation-settings: 'wdth' 100, 'wght' 800;
  font-variant-numeric: tabular-nums;
  color: var(--ink);
  font-size: 1.15rem;
  letter-spacing: -0.01em;
}

.about-photos {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.photo-placeholder {
  aspect-ratio: 16 / 10;
  border: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--bg-alt);
}
.photo-placeholder span {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 10px;
  color: var(--body-faint);
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

/* Testimonials ------------------------------------------------------------------ */

.testimonial-grid {
  margin-top: 2rem;
  display: flex;
  flex-wrap: wrap;
  gap: var(--gap);
}

.testimonial-card {
  background: var(--bg);
  border: 1px solid var(--line);
  padding: 2rem;
  text-align: left;
  color: var(--ink);
  cursor: pointer;
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
  max-width: 640px;
  width: 100%;
}
.testimonial-card:hover { border-color: var(--ink); background: var(--bg-alt); }

.avatar-frame {
  width: 64px;
  height: 64px;
  flex: 0 0 64px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: var(--bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 8px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--body-faint);
}

.testimonial-body { display: flex; flex-direction: column; gap: 0.6rem; min-width: 0; }

.testimonial-quote {
  font-size: 1.08rem;
  line-height: 1.5;
  color: var(--ink);
}

.testimonial-name { font-weight: 700; margin-bottom: 0; font-size: 0.95rem; }

.testimonial-source {
  font-family: var(--font-display);
  font-size: 0.8rem;
  color: var(--body-faint);
  margin-bottom: 0;
}

.testimonial-chip {
  align-self: flex-start;
  margin-top: 0.3rem;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border: 1px solid var(--ink);
  padding: 6px 10px;
  color: var(--ink);
}
.testimonial-card:hover .testimonial-chip { background: var(--ink); color: #fff; }
.testimonial-card:hover .testimonial-chip .chip-arrow { color: #fff; }

/* Process ------------------------------------------------------------------ */

.process-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}

.process-steps ol { display: flex; flex-direction: column; gap: 1.75rem; margin-top: 1.5rem; }
.process-steps li { display: flex; gap: 1.25rem; align-items: flex-start; }

.step-number {
  font-family: var(--font-serif);
  font-size: 1.5rem;
  color: var(--ink);
  border: 1px solid var(--line);
  width: 2.4rem;
  height: 2.4rem;
  flex: none;
  display: flex;
  align-items: center;
  justify-content: center;
}

.process-steps h3 { margin-bottom: 0.3em; font-size: 1.05rem; }
.process-steps p { color: var(--body); margin-bottom: 0; }

.process-fit {
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
}

.fit-block {
  border: 1px solid var(--line);
  padding: 1.75rem;
}
.fit-block h3 { font-size: 1rem; margin-bottom: 0.8em; }
.fit-block ul { display: flex; flex-direction: column; gap: 0.6rem; }
.fit-block li { color: var(--body); font-size: 0.95rem; padding-left: 1.2em; position: relative; }
.fit-block li::before {
  content: "-";
  position: absolute;
  left: 0;
  color: var(--accent);
}

/* Track ------------------------------------------------------------------ */

.track-line { color: var(--body); }

.track-logos {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem 2.25rem;
  margin-block: 1.4rem;
  padding-bottom: 1.4rem;
  border-bottom: 1px solid var(--line);
}
.track-logos li {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.85rem;
  color: var(--body-faint);
}
.track-logos a { color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--accent); }
.track-logos a:hover { color: var(--accent); }

/* FAQ ------------------------------------------------------------------ */

.faq-list { margin-top: 1.5rem; }

.faq-item {
  border-top: 1px solid var(--line);
  padding-block: 1.4rem;
}
.faq-item:last-child { border-bottom: 1px solid var(--line); }

.faq-item dt {
  font-family: var(--font-display);
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 0.4em;
}
.faq-item dd { margin: 0; color: var(--body); }

/* Final CTA ------------------------------------------------------------------ */

.final-cta-sub { color: var(--body); margin-bottom: 2rem; }

.booking-embed {
  margin-inline: 0;
  max-width: 720px;
  border: 1px solid var(--line);
  background: var(--bg);
}
.booking-embed iframe { display: block; width: 100%; }

.booking-fallback {
  max-width: 720px;
  margin-top: 1rem;
  font-size: 0.88rem;
  color: var(--body-faint);
}
.booking-fallback a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--accent); text-underline-offset: 2px; }
.booking-fallback a:hover { color: var(--accent); }

/* Footer ------------------------------------------------------------------ */

.site-footer {
  border-top: 1px solid var(--line);
  padding-block: 2rem;
  padding-bottom: calc(2rem + env(safe-area-inset-bottom));
}

.footer-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 2rem;
  font-size: 0.86rem;
  color: var(--body-faint);
}
.footer-grid p { margin: 0; }
.footer-grid a { color: var(--body); text-decoration: none; }
.footer-grid a:hover { color: var(--accent); }

/* Sticky mobile CTA ------------------------------------------------------------------ */

.sticky-cta {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 200;
  display: none;
  padding: 0.6rem 1rem calc(0.6rem + env(safe-area-inset-bottom));
  background: var(--bg);
  border-top: 1px solid var(--line);
}
.sticky-cta .btn {
  display: block;
  width: 100%;
  min-height: 44px;
  line-height: 44px;
  padding: 0;
  text-align: center;
}

@media (max-width: 767px) {
  .nav-cta { display: none; }
  .sticky-cta.is-visible { display: block; }
}

/* Modals ------------------------------------------------------------------ */

dialog.modal {
  border: 1px solid var(--ink);
  background: var(--bg);
  color: var(--ink);
  padding: 0;
  max-width: 560px;
  width: min(92vw, 560px);
  border-radius: 0;
}
dialog.modal::backdrop {
  background: rgba(0, 0, 0, 0.55);
}

.modal-inner {
  position: relative;
  padding: 2.25rem;
  margin: 0;
}

.modal-close {
  position: absolute;
  top: 0.75rem;
  right: 0.75rem;
  background: transparent;
  border: 1px solid var(--line);
  color: var(--ink);
  font-size: 1.3rem;
  line-height: 1;
  cursor: pointer;
  width: 2rem;
  height: 2rem;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0;
}
.modal-close:hover { border-color: var(--ink); color: var(--accent); }

.exit-list { display: flex; flex-direction: column; gap: 1.4rem; margin-top: 1.25rem; }
.exit-name { font-weight: 700; color: var(--ink); margin-bottom: 0.2em; }
.exit-list p { color: var(--body); margin-bottom: 0; }
.exit-list a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--accent); text-underline-offset: 2px; }
.exit-list a:hover { color: var(--accent); }

.screenshot-placeholder {
  margin-top: 1.25rem;
  aspect-ratio: 16 / 10;
  border: 1px solid var(--line);
  background: var(--bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 1rem;
}
.screenshot-placeholder span {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--body-faint);
}

.modal-quote { font-family: var(--font-serif); font-size: 1.3rem; line-height: 1.35; margin-top: 1.1rem; color: var(--ink); }
.modal-source { color: var(--body-faint); font-size: 0.85rem; }

/* Focus visibility ------------------------------------------------------------------ */

a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 2px;
}

/* Responsive ------------------------------------------------------------------ */

@media (max-width: 900px) {
  .hero-copy { grid-column: 1 / 13; }
  .hero-photo { grid-column: 1 / 13; max-width: 320px; order: -1; }
  .about-grid { grid-template-columns: 1fr; }
  .about-photos { flex-direction: row; flex-wrap: wrap; }
  .about-photos .photo-placeholder { flex: 1 1 150px; }
  .process-grid { grid-template-columns: 1fr; }
}

@media (max-width: 480px) {
  body { font-size: 16px; }
  .about-photos { flex-direction: column; }
  .testimonial-card { flex-direction: column; }
}

/* Reduced motion ------------------------------------------------------------------ */

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
    scroll-behavior: auto !important;
  }
}

html { scroll-behavior: smooth; }